Gioia Placuzzi
CREATIVE DIRECTOR
Coming from a family deeply rooted in the mosaic industry, she joined the family business immediately after graduating from Bocconi University of Milan in Business and Management and specialized in Marketing and Strategy at Cass Business School in London.
After having worked in the marketing and communication and other company departments, she quickly moved to a more strategic role, opening a new office in the heart of London with a representative showroom and sales offices, of which she became the operating director and from which she manages the entire English market.
Following a personal passion of hers, she becomes Graduate Gemologist at the Gemological Institute of America in London and begins with more and more energy to deal with the Sicis Jewels division.
After several years of intense collaboration, in 2018 she became the creative director with the aim of growing the Sicis jewelry and watchmaking brand and business, leveraging a special micromosaic atelier inside the company, capable of translating a technique and a secular art in contemporary jewels of great value.
She decided to invest time and resources in research and development for this reality and is now developing revolutionary patents for the processing of some materials, always in the field of jewelry and developing collaborations with important brands in the sector.
Gioia's exceptional ability to lead and innovate has played a pivotal role in Sicis Jewels' remarkable success story. Under her guidance, the brand has continually pushed the boundaries of creativity and sophistication, introducing new and uniquely crafted jewels to its collections. Her visionary approach has not only solidified Sicis Jewels' position within the European luxury market but has also extended its reach far beyond, making a mark in the Middle East, the United States, and the Far East.
The beginnings
The mosaic is a multi-shaped language interpreter of traditions, trends and styles.
The never-ending search for new experiences along with the passion for the mosaic brought the Maison to study the Micromosaic technique and its application in the Goldsmith art within the History.
Sicis Jewels products spring a rebirth of the Micromosaic and become a true heritage: they embody a space-time binomial within which ancient techniques and traditions are passed on to us thanks to innovative languages of expression.
The golden age of the micromosaic art was the XVIII century, when Roman mosaicists were exporting micromosaic parures to the Paris court for the private collections of Maria Luigia of Austria, Carolina and Josephine Bonaparte.
After ten years of historical and bibliographic research in the most famous museums’ archives such as the Hermitage Museum in St. Petersburg and the Musei Vaticani, Sicis developed a department for the Micromosaic jewels and watches dedicated to the study and the application of this technique improved and developed.
The intuition and the mission of Sicis Jewels is to reinterpret the enchantment and the mystery of the ancient Micromosaic techniques applied to the goldsmith art and making them contemporary in jewelry. The adventure started with a dedicated laboratory for the application of the Micromosaic in order to refine and improve the ancient process. The choice of using this technique finds its consistency and justification in history, but Sicis takes further, pushing the boundaries and entrusting the interpretation to important international personalities of the world of design and expert designers.
Sicis today
In Ravenna, today, artists of the Micromosaic tiny handwoven Venetian enamel rods obtained from the high temperature melting of nine base colours with diamond dust, realizing endless combinations of tones and nuances. The rods are then broken into thousands of precious micro-tiles which are placed one by one, and give to the drawing a three-dimensional effect. This is how an exclusive and unrepeatable object is born.